At strateegus, we provide a full scope of marketing services ranging from traditional focus groups--one on one; group; multi-city; inter-national, to ethnographic research--where we will actually live and work with consumers in this scenario, to retail audits--we evaluate the category, the brands, pricing, the retailers and other factors to help customers understand what the category looks like and how to compete vs established or emerging brands.
The above are conducted under our direction, using established service providers, yielding a rare combination of exactness, comprehensive & usable data that is then applied to the development of your products, and finally cost management for our customers.