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At strateegus, we provide a full scope of marketing services help customers understand what a category looks like and how to compete vs established or emerging brands, ranging from 
traditional focus groups--one on one; group; multi-city; inter-national, to 
ethnographic research--where we will actually live and work with consumers in this scenario retail audits--we evaluate the category, the brands, pricing, the retailers and other factors 

The above are conducted under our direction, using established service providers, yielding a rare combination of exactness, comprehensive & usable data that is then applied to the development of your products, and finally cost management for our customers.  
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